About Classic Motors Online

Along For The Ride header photo

Hi! I’m William Hall, an automotive writer and marketing professional with decades of experience in the classic car industry.

I can help your club, organization, facility, or product get in front of the right eyes in the collector car community through unique media generation that focuses on engagement and customer mobilization.

My writing, photographs and videos have appeared in Hemmings Daily, Hemmings Motor News, Classic Cars Journal, Prancing Horse, RM Shift, Open Road, Vintage Motorsports, The Morganeer, and many other outlets.

My clients and partners include America’s Automotive Trust,  the LeMay–America’s Car Museum, the RPM Foundation, Shell, State Farm, and the North American International Auto Show, among others.

I am the editor of  America’s Automotive Trust’s Open Road magazine,  the editor of the RPM Foundation’s Under the Hood newsletter, a senior auction catalog writer for Gooding and Company, and a regular contributor to ClassicCars.com and Hemmings Daily.

My experience in the industry includes sales for Ferrari restorer Motion Products, Carrozzeria Touring and Borrani Wire Wheels.

I also serves as a concours judge, collection consultant, broker and appraiser. I hold a technical certificate in Engine Rebuilding and also an Associate’s Degree in Automotive Collision Repair and Refinishing.

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